Q: Understanding Aggregated Event Measurement for Website Conversion

|| Introduction In response to Apple's iOS 14.5 update, Meta has introduced Aggregated Event Measurement (AEM), a protocol that allows for measurement of web and app events from people using iOS 14.5 and later devices. This new protocol is designed to help keep people's data used to facilitate conversion reporting and ads optimization private. In this blog post, we'll focus on AEM for website events and the recent changes that have been introduced to website conversion campaigns. || Changes to Website Conversion Campaigns Meta has started rolling out updates to website conversion campaigns to accommodate the new AEM protocol. These changes will be automatically applied to your account, and there are no actions that you need to take to prepare for or gain access to these changes. || Here are the changes you can expect to see: <ul> <li>No need to prioritize 8 conversion events per domain for web conversion optimization: Previously, advertisers had to prioritize up to 8 conversion events per domain for web conversion optimization. With the new changes, you no longer need to prioritize events. This means you can track all your conversion events without having to choose which ones are most important.</li> <li>No need to turn on value sets in order to use value optimization: Value sets allowed advertisers to set a specific value for each conversion event. This helped to optimize ads for specific events with higher values. However, with AEM, advertisers no longer need t</li> </ul>

Question 1

Understanding Aggregated Event Measurement for Website Conversion

Accepted Answer

|| Introduction

In response to Apple's iOS 14.5 update, Meta has introduced Aggregated Event Measurement (AEM), a protocol that allows for measurement of web and app events from people using iOS 14.5 and later devices. This new protocol is designed to help keep people's data used to facilitate conversion reporting and ads optimization private. In this blog post, we'll focus on AEM for website events and the recent changes that have been introduced to website conversion campaigns.

|| Changes to Website Conversion Campaigns

Meta has started rolling out updates to website conversion campaigns to accommodate the new AEM protocol. These changes will be automatically applied to your account, and there are no actions that you need to take to prepare for or gain access to these changes.

|| Here are the changes you can expect to see:

No need to prioritize 8 conversion events per domain for web conversion optimization: Previously, advertisers had to prioritize up to 8 conversion events per domain for web conversion optimization. With the new changes, you no longer need to prioritize events. This means you can track all your conversion events without having to choose which ones are most important.
No need to turn on value sets in order to use value optimization: Value sets allowed advertisers to set a specific value for each conversion event. This helped to optimize ads for specific events with higher values. However, with AEM, advertisers no longer need t

Question 2

Does your app work with Shopify discounts?

Accepted Answer

Our app is compatible with most types of discounts offered by Shopify.

Firstly, you need to sync Shopify with our app by selecting option "Sync discounts from Shopify" in Settings/Discount feature.

sync discount

After successful synchronization, you will see a list of discounts that our app can work with when clicking on Detail button. Please note that if the Shopify discounts are automatic discounts, they won't show here as a list of code (you can see they are automatically applied on the cart page or cart draw if our app can combine with them)

detail

At this point, the Shopify discount will function as a discount box in the cart drawer and cart page. You simply need to enter the code there and click on the Apply button.

Important things to note: - Typically, the Shopify discount box appears on the checkout page. However, when applying Orichi discount, the discount box will no longer appear on the checkout page, only on the cart drawer and cart page. This is because we use the draft method to calculate and apply various types of discounts. - Orichi discount may not work with certain specific types of Shopify discounts such as specific country, tagged customer, limt per lifetime, 100% discount,…

Webs

Question 3

Why were my customers be able to bypass the limit product?

Accepted Answer

Limit Purchase is the feature that allows you to control the quantity of products or the order value that your customers are allowed to make purchase. There are several reasons why the limit may not work, in other words, customers may be able to bypass the limit you have set up. Please follow some quick checks below to see if you have overlooked anything:

Enable embeb app check Verify that the app is installed correctly and enabled in the Shopify Editor so that our app can work properly on your store. You can do that by clicking on the "Enable app embed" button or going to Shopify admin > Themes > Customize > App embed > Turn our app on and please don't forget SAVE button

You can click on the "Enable app embed" button in the homepage

Dynamic check out buttons One of the most common reasons for the limit being bypassed is the presence of Dynamic checkout buttons on the product page and cart page. According to Shopify regulations, we are not allowed to access the system on the checkout page due to the presence of sensitive customer information. Therefore, our app is required to check the limit on the product page and cart page. Dynamic checkout buttons can allow your customers to go straight to the checkout page without going through the cart drawer or car

Question 4

Why is the discount not appearing on my product page?

Accepted Answer

There could be several reasons why the discount table is not appearing on your product page. Please perform the following checks:

First, please check if you have enabled embed app in the Shopify Editor so that our app can work properly on your store. You can do that by clicking on the "Enable app embed" button or going to Shopify admin > Themes > Customize > App embed > Turn our app on and please don't forget SAVE button

You can click on the "Enable app embed" button in the homepage

Verify if you have disabled the "Show discount in product page" feature in the Settings/ Discount feature.

Check the campaign discount start date in the campaign editing section. Some people forgot to select date or set the start date to a future date.

Check if you have successfully selected the product/collection to apply the discount. People often forget to press Enter after selecting the product.

After checking all of the above and

Question 5

How can I customize the discount table?

Accepted Answer

Our discount table usually automatically adjusts according to the theme of the store. However, if you would like to make some additional minor customizations (font size back ground and text color,…), you can change them via the Settings/ Discount table

You can do some basic changes by yourself like customize discount title, select Layout in product page, customize the first table row and the discount table. However, for more complex changes such as adding/removing elements (rows, columns, text), changing the position of the discount table on the product page, displaying the table on the homepage,.. or any other options you can't find in the settings, please contact us and we will assist you promptly.

Question 6

How to create the Meta Pixel's Access Token?

Accepted Answer

Our guide will provide details on how to create Facebook Pixel’s Access Token and generate respective Access Token to help set up Conversions API on Facebook. This will empower you to supercharge your campaigns, optimize audience targeting, and elevate your online presence. Our guide will cover:

Create a Facebook Pixel
Generate an Access Token for Facebook Pixel

If you would like to have more detailed instructions, please visit our blog here: Create Meta Pixel Access Token

1. Create a Facebook Pixel

detailed To create a Facebook Pixel, you need access to Facebook Business Manager for your online store.

First, let’s log in to Events Manager. Next, click Connect Data Sources.

After that, select Web and click Get Started.

Next step, select Facebook Pixel and click Connect.

Next, enter your new pixel’s name in Name Your Pixel. After that, enter your website URL and click Continue:

After creating a Facebook Pixel, you will get a Pixel ID. This Pixel ID can then be attached to your ShopBase online store, giving you detaile

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