• Understanding Aggregated Event Measurement for Website Conversion

  Introduction In response to Apple's iOS 14.5 update, Meta has introduced Aggregated Event Measurement (AEM), a protocol that allows for measurement of web and app events from people using iOS 14.5 and later devices. This new protocol is designed to help keep people's data used to facilitate conversion reporting and ads optimization private. In this blog post, we'll focus on AEM for website events and the recent changes that have been introduced to website conversion campaigns. ChFew readers

• How to add the Orichi Facebook Pixel script to the Shopify checkout page?

  How to Add the Facebook Pixel Script to the Shopify Checkout Page To successfully add the Facebook Pixel script to your Shopify checkout page, please follow these simple steps: Step 1: Copy the following script: Step 2: Paste the code into the checkout page: Go to Settings in your Shopify admin. SelFew readers

• How to improve Facebook Event Match Quality?

  Event Match Quality indicates how effective the customer information sent from your server may be at matching event instances to a Facebook account. High-quality event matching may improve ads attribution and performance. This metric is in development. Expect to see a very low score for the most common events, like PageView, or ViewContent. These are events triggered by any website visitor. For these events is very hard to send really useful customer information, like name, email, or address.Few readers

• How to Test Facebook Pixel Conversion API?

  Facebook Pixel Conversion API is a robust solution to enhance the accuracy and depth of data tracking for your online ads. In this article, we delve into how to test Facebook Pixel Conversion API, providing a comprehensive guide to ensure seamless integration and help you accurately track your website conversions. Follow our steps to test Facebook Pixel Conversion API events: Set up a test event To test CAPI events, go inside your Events Manager. Next, click on Test Events and copy theFew readers

• How to create the Facebook Pixel's Access Token?

  Our guide will provide details on how to create Facebook Pixel’s Access Token and generate respective Access Token to help set up Conversions API on Facebook. This will empower you to supercharge your campaigns, optimize audience targeting, and elevate your online presence. Our guide will cover: Create a Facebook Pixel Generate an Access Token for Facebook Pixel 1. Create a Facebook Pixel To create a Facebook Pixel, you need access to Facebook Business Manager for your online store.Few readers

• How to find the Tiktok Pixel ID?

  If you need to find your TikTok Pixel ID follow the instructions below. Enter your TikTok Ads Manager. Click on “Assets” and select “Event” in the drop-down menu. Choose the “Website Pixel” box and click the “Manage” button. If you don’t have any Pixel, click “Create Pixel”. Add a name to your Pixel then select the Installation Type, in this case, choose “ManuallyFew readers