How to Hide Your Product Prices on Your Shopify Store? [Step-by-Step Guide]

Running a Shopify store isn’t always about showing prices upfront. For many businesses — from wholesalers to premium brands — keeping product prices hidden can actually create stronger customer relationships. Maybe you want shoppers to sign in before seeing rates, or perhaps your pricing depends on custom quotes. In any case, making prices invisible to the public can be a smart move that drives more serious inquiries and protects your pricing strategy.

In this guide, we’ll walk through exactly how to hide your product prices on your Shopify store, step by step. No fluff, just clear instructions and practical tips to help you set it up smoothly.

When and Why Store Owners Hide Prices

Not every Shopify store is meant to display prices right away. In fact, many businesses use hidden pricing as a way to guide the shopping experience and protect their brand strategy.

Some common scenarios include:

• Wholesale stores – prices are shown only to approved retailers.
• Luxury brands – focus on exclusivity and design, not the numbers.
• Custom or high-ticket products – every deal requires a personal quote.
• Membership-driven shops – pricing is unlocked only for logged-in users.

The benefits of this approach are hard to ignore:

• More control over how visitors interact with your catalog.
• Direct inquiries from serious buyers instead of casual browsers.
• Protection of pricing strategies from competitors.

That said, hiding prices must be handled carefully. If it’s done without context, shoppers may get confused or frustrated and leave. The key is making sure the “why” behind the hidden price is clear, with messaging that directs the customer toward the next step — whether that’s logging in, contacting you, or signing up.

Different Ways to Hide Prices in Shopify

Shopify doesn’t offer a built-in “hide price” button, so store owners usually turn to a few different methods. Each has its pros and cons, depending on your technical skills and business needs.

1. Manual coding

• If you’re comfortable editing Liquid code, you can hide prices directly in your theme.
• This approach is free but risky — a small mistake can break layouts or affect checkout.
• Not recommended unless you’re experienced or have a developer on hand.

2. Shopify settings (limited)

• Shopify lets you restrict product visibility to certain sales channels or create password-protected storefronts.
• However, this is not a true “hide price” solution — it’s more about limiting access to the entire store.

3. Third-party apps (recommended)

• The most flexible and user-friendly option.
• Apps let you hide prices on specific pages, products, or for certain customer groups without touching code.
• Many apps also replace hidden prices with custom messages like “Login to see price” or “Request a quote.”

For most merchants, apps are the cleanest way to hide prices while keeping the store professional and easy to manage. They also allow you to experiment — you can test which messages work best, or which customers should see prices by default.

Step-by-Step: How to Hide Product Prices with an App

The easiest way to manage hidden pricing on Shopify is by using an app. It saves you from touching code and gives you full control over where, when, and for whom prices are visible. Below is a clear step-by-step guide to setting it up, so you can customize the shopping experience without the headaches.

Step 1. Embed the App on the Theme Editor

After installing your chosen hide-price app from the Shopify App Store, head to your Theme Editor. In the left-hand panel, look for App embeds — this is where most apps add their controls. Toggle the app to activate it. Without this step, the app won’t apply changes to your storefront.

Step 2. Choose the Page Where You Want to Hide Prices

Decide where the prices should be hidden. Most apps let you apply settings to:

• Product pages
• Collection pages
• The entire store

For example, a wholesaler might hide prices on collection pages but leave them visible on product pages for approved customers. This flexibility ensures visitors see exactly what you want them to.

Step 3. Select the Hide Price Option

Apps usually offer different styles of hiding prices. Instead of leaving a blank space, you can replace the number with:

• “Login to see price”
• “Contact us for a quote”
• “Available for members only”

A polished, branded message works best. For instance, “Request a trade account to unlock pricing” sounds more professional than a plain “Hidden.”

Step 4. Pick Which Products and Customers Shouldn’t See Prices

Most apps let you filter by product tags, collections, or specific items. You can also set rules by customer type:

• Logged-in vs. guest
• Retail vs. wholesale groups

Example: A B2B store hides retail prices from guest users but shows wholesale rates to approved buyers. This way, casual visitors are prompted to sign up, while wholesale partners get the information they need immediately.

Step 5. Save Settings and Test the Experience

Once everything looks right, hit Save. Don’t stop there — testing is critical. Open your storefront in both desktop and mobile view, and check how the hidden prices appear. Try browsing as a guest, then log in as a customer to see the difference. Finally, add items to the cart and go through checkout to make sure the flow is smooth and no prices sneak through where they shouldn’t.

Best Practices for Hiding Prices Professionally

Hiding prices is more than flipping a switch — it’s about shaping how visitors experience your store. Done well, it can drive trust and more qualified leads. Done poorly, it can push people away. Here are some best practices to keep in mind:

• Always give a clear next step. If a visitor sees “Price hidden” with no explanation, they’re likely to leave. Use calls to action like “Sign up to unlock pricing” or “Request a quote.”

• Keep your message on-brand. Don’t rely on generic text. Match the tone of your store — formal, approachable, or premium — so the hidden pricing feels like part of the overall experience.

• Replace hidden prices with useful content. A short note about membership perks, wholesale benefits, or product value can turn a blank spot into a mini sales pitch.

• Test across devices. What looks neat on desktop may break or wrap awkwardly on mobile. Always check both views.

• Watch your SEO. Hiding prices doesn’t hurt rankings by itself, but avoid replacing prices with empty elements or blocking key product details. Google should still see product names, descriptions, and calls to action.

The goal isn’t to keep visitors guessing — it’s to invite them into the next stage of your buying process while keeping your pricing strategy under control.

Alternatives to Full Price Hiding

Completely hiding prices isn’t always the right move. Sometimes, giving shoppers a hint or partial view works better — it keeps interest alive while still protecting your pricing strategy. A few approaches worth considering are:

• Show “From $X” instead of exact prices. This gives buyers a ballpark figure without locking you into one number. It’s especially useful for products that vary in size, style, or customization.

• Use discount tiers. Let visitors see the standard price, but reserve special rates for logged-in customers or wholesale groups. This rewards sign-ups while keeping retail pricing public.

• Hide the add-to-cart button instead of the price. For some stores, it makes sense to display prices but require direct contact to place an order. This works well with customizable products or services where every order needs confirmation.

• Combine functions through apps. Many Shopify apps let you mix and match these methods — for example, showing “From $X” on collection pages while hiding exact prices on product pages until a customer logs in.

These alternatives strike a balance: you maintain control over how much information is shared, while still giving customers enough clarity to stay interested.

Final Thoughts

Hiding product prices on your Shopify store isn’t just a technical tweak — it’s a strategic choice. For wholesalers, premium brands, or stores that rely on custom quotes, controlling how and when prices appear can shape the customer journey in powerful ways.

The good news is that it doesn’t have to be complicated. With the right app, you can decide exactly where prices stay hidden, which customers get access, and what message shows instead. Pair that with thoughtful calls to action and clear communication, and hidden pricing becomes a tool to attract serious buyers while keeping your brand image consistent.

Whether you choose to hide all prices, show them only to logged-in customers, or use alternatives like “From $X,” the key is testing what works best for your audience. Start small, review how customers respond, and refine as you go.

Done right, hiding prices turns curiosity into conversation — and those conversations often lead to stronger relationships and better sales.

Updated on: 12/09/2025